The project is cool because of:

• ...numerous integrations: on-Premise and On-Demand solution information, general ledger information, Google analytics, text documents.

• ...strategic role: complex key performance indicators, reports, results from data mining are provided for business users, decisions are based taken all this information we provide.

• ...(almost) no ad-hoc tasks: users have access to a user interface where they can do complicated queries without knowing data structure. They can get information instantly exactly when they need it, not depending on us.